Oars and Alps Cologne

Let’s face it: Guys are hard to buy for. If they want something, they’ll generally buy it for themselves. So unless you’re buying something extra super special, it’s easy to get stumped. But that doesn’t mean there aren’t good gift ideas hiding in plain sight. It just requires an extra dose of thoughtfulness and adherence to one simple rule.

The key to getting guys gifts they’ll love and actually use is to make them useful—but not something they’d normally buy for themselves. Cologne, decor, and especially grooming products are at the top of that list. But in order to make a great gift, it should also be reflective of him as a person. Whether it’s tied to his favorite scent or perhaps his body or hair type, tailoring your gift to his needs gives any gift that thoughtful touch that puts it over the top.